The Missing Link Between Your Marketing and Booked Jobs
Most home service businesses are pouring money into marketing but seeing disappointing results. Here’s why:
- Leaky Lead Funnels – 60% of clicks never convert because your website isn’t built for instant action. Generic ads attract “price shoppers” instead of ready-to-buy customers.
- Invisible When It Matters Most – Not showing up for emergency searches (“AC repair near me NOW”). Losing local rankings to competitors with better-optimized listings.
- Conversion Killers – Slow load times (53% of mobile visitors leave if it takes >3 seconds to load. Poor call-to-actions that don’t speak to urgent needs.
Wasted Marketing Spend – Paying for clicks from DIYers and “just looking” homeowners. No system to track which leads actually turn into profitable jobs.
What Real Optimization Looks Like:
Optimization isn’t just tweaking ads – it’s surgically aligning every marketing dollar with your bottom line. We:
- Eliminate Waste – Stop paying for worthless clicks and focus only on high-intent leads
- Fix Conversion Leaks – Transform your website into a 24/7 booking machine
- Dominate Local Searches – Show up first when homeowners need you most”
- Prove ROI – Track exactly which marketing dollars turn into booked jobs
The Result?
More jobs booked at lower customer acquisition costs – often with the same marketing budget you’re using now.
Fixing What's Costing You Leads & Profit
Most home service businesses lose 30-50% of their marketing budget on strategies that don’t convert. Whether you need SEO for HVAC companies, SEO for plumbers, a high-performing HVAC website design, or a plumbing website design that actually books jobs, we specialize in turning those leaks into profits. We focus on three fundamentals: generating better quality leads, converting more website visitors into paying customers, and tracking exactly which marketing efforts deliver booked appointments.
We focus on:
Website Optimization
Your site should convert visitors 24/7. We speed up load times. Add one-click calling. Show local customer photos. Make emergency services impossible to miss.
Landing Pages Optimization
Generic pages leak leads. We build pages for each service. Add real pricing ranges. Show next available appointments. Include neighborhood-specific proof.
Local SEO
Dominate your local market with our Local SEO services. We optimize your online presence to ensure your business ranks highly for location-based searches like “plumber near me” or “electrician in [Your City].”
Google Business Profile Optimization
"Near me" searches should be yours. We optimize categories and services. Respond to every review. Post weekly local updates. Add emergency service tags.
Want Help with Lead Generation?
Our lead generation solutions are a key component of our Growth Accelerator Program, tailored specifically for home service businesses.
Why Home Service Businesses Choose BoostClick
1. Home Service Specialists
We only work with HVAC, plumbing, and electrical businesses. No learning curve. Just proven strategies that book jobs in your industry.
2. Fix What Others Miss
Typical agencies optimize for clicks. We optimize for booked appointments. See the difference in your bottom line.
3. Transparent Results
Real-time dashboards show exactly which leads convert. No vanity metrics. Just calls, jobs, and revenue generated.
4. The Complete Growth Stack
Most agencies do one thing. We connect it all: lead generation → conversion optimization → booking automation. Like a pit crew for your revenue engine.
Who We Serve
Heating and Air Conditioning Companies
Plumbing Companies
Electrical Companies
Garage Door Installation and Repair Companies
Q&A
92% of home service company websites fail these critical tests:
- Mobile load time >3 seconds (lose 53% of visitors)
- No clear “Emergency Service” button above the fold
- Generic stock photos instead of your actual team/work
Rarely. Most clients see 2-3X more conversions from just:
- Adding click-to-call buttons every 300 pixels
- Creating service-area landing pages (e.g., “Plumber in [City]”)
- Showing real pricing ranges (“$120-280 for water heater repair”)
Usually no – we optimize what you have. Exception cases:
- Hosting slower than 2-second load time
- Security issues blocking Google rankings
We fix the 3 most common killers of ad ROI:
- Wrong keywords – Eliminating “free estimate” seekers and DIY terms
- Poor landing pages – Ensuring your site matches the ad’s promise
- No conversion tracking – Setting up call/booking tracking so we know what actually converts
Our 3-step GBP domination process has an 89% success rate:
- Technical cleanup – Fixing duplicate listings and incorrect categories
- Review acceleration – Automating requests after each job
- Local content – Posting neighborhood-specific service updates
Our proven response framework turns complaints into trust builders:
- Respond within 4 hours (shows responsiveness)
- Move conversation offline (“Call me directly at…”)
- Follow up with solution (publicly document the resolution)
You’ll get a variety of reports such as:
- Call Tracking – Hear actual customer calls and improve scripts
- Profit Per Campaign – See which ads book highest-value jobs
- Booking Rate Trends – Track how changes affect conversions
Yes, we create separate strategies for:
- Homeowners – Emphasizing emergency response and warranties
- Businesses – Highlighting commercial accounts and preventative plans
We use “competitive displacement” tactics like:
- Bidding on competitor names + “problems” (“[Competitor] too expensive”)
- Creating comparison landing pages (with your real customer reviews)
- Targeting their physical service areas with hyper-local ads